Email marketing remains one of the most impactful digital marketing tools for businesses of all sizes. Whether you’re running an e-commerce store or managing a B2B audience, choosing the right platform can dramatically affect your engagement, revenue, and automation efficiency. Two popular choices on the market today are Omnisend and Campaigner — each with its strengths, use cases, and limitations.
In this detailed comparison, we’ll explore both tools across features, pricing, pros & cons, FAQs, and more to help you make an informed decision.
What Are Omnisend and Campaigner?
Omnisend
Omnisend is an omnichannel marketing automation platform built primarily for e-commerce brands. It focuses on email, SMS, and push notifications — all centralized in a single dashboard. Known for its intuitive automation workflows and ecommerce-centric features, Omnisend is trusted by thousands of brands globally.
Campaigner
Campaigner is a robust email marketing platform with features tailored to businesses of all sizes. It emphasizes automation workflows, segmentation, and detailed analytics, making it well-suited for companies with larger contact lists or complex email marketing needs.
Feature Comparison
Here’s a closer look at what each platform offers:
| Feature | Omnisend | Campaigner |
|---|---|---|
| Email Campaigns | ✔ Drag-and-drop editor | ✔ Drag-and-drop editor |
| Automation Workflows | ✔ Yes, multi-step omnichannel | ✔ Yes, email automation |
| SMS Messaging | ✔ Built-in (global support) | ✔ Available (add-on) |
| Push Notifications | ✔ Yes | ✖ No |
| Segmentation | ✔ Behavior-based & dynamic | ✔ Advanced segmentation |
| A/B Testing | ✔ Yes | ✔ Yes |
| Pre-built Templates | ✔ Ecommerce-focused | ✔ General templates |
| Reporting & Analytics | ✔ Real-time ecommerce insights | ✔ Detailed analytics |
| Integrations | ✔ 160+ ecommerce apps | ✔ CRM & ecommerce integrations |
| Free Plan | ✔ Yes (permanent) | ✖ Only free trial |
| AI Tools | ✔ AI content + segmentation | ✖ No AI features |
Omnisend Features
Omnichannel Campaigns
Omnisend lets you build campaigns using email, SMS, and push notifications — all within unified workflows. This ensures consistent messaging and higher conversion potential.
E-commerce Focus
The platform integrates deeply with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. You can insert product blocks, discount codes, and personalized recommendations directly in emails.
Automation Builder
Omnisend’s automation editor is visual and beginner-friendly. Prebuilt workflows such as cart abandonment, welcome series, and post-purchase flows let you get started quickly
AI Assistance
Omnisend includes artificial intelligence features that help generate email content, write subject lines, and even assist with segmentation creation.
Campaigner Features
Advanced Email Automation
Campaigner supports complex triggered email sequences — including autoresponders and recurring campaigns — ideal for businesses looking to automate nurture flows.
Segmentation & Personalization
You can divide lists using behavioral and demographic criteria, which allows for highly targeted campaigns. Dynamic content lets you personalize messages at scale.
Analytics & Reporting
Campaigner offers comprehensive analytics, including open rates, conversions, bounce tracking, and subscriber engagement insights.
CRM & Third-Party Integrations
Integrate with CRM systems, ecommerce tools, and analytics platforms to unify user data and optimize campaign performance.
Pricing Comparison
Pricing can significantly influence your choice — especially if budget constraints matter.
Omnisend Pricing
Omnisend offers a permanent free plan, including essential features like automation, segmentation, and campaign sending (up to a contact limit). Paid plans increase based on the number of contacts and features needed, typically starting from around $16/month for small lists.
Campaigner Pricing
Campaigner does not have a free plan, but it offers a 30-day free trial. Its core plans start around $14–$59/month with basic email features, and larger plans with automation and advanced options can scale significantly, even into hundreds of dollars per month for enterprise needs.
Takeaway: Omnisend’s free tier and ecommerce-focused pricing often offer better value for small to mid-sized ecommerce businesses. Campaigner’s cost is more suitable for businesses needing powerful email automation at scale.
Pros & Cons
Omnisend Pros
Omnisend Cons
Campaigner Pros
Campaigner Cons
Who Should Use Which?
Choose Omnisend if:
Choose Campaigner if
Frequently Asked Questions (FAQs)
There’s no universal answer — it depends on business needs. Omnisend excels for ecommerce and omnichannel marketing, while Campaigner offers more in-depth automation and email analytics for larger lists.
Yes, Campaigner supports SMS marketing as an add-on, though it may require additional cost.
Yes — Omnisend has a permanent free tier with basic features and limited monthly sends.
Both platforms support automation, but Omnisend’s visual, multichannel workflows tend to be more user-friendly, while Campaigner’s automation is powerful but may have a steeper learning curve.
Final Verdict
Omnisend is a clear winner for ecommerce businesses, offering a powerful combination of email, SMS, push notifications, automation, and AI tools — all under a very affordable pricing model with a free tier.
Campaigner, on the other hand, is extremely capable for large-scale email marketing, especially if your focus is on advanced segmentation, automation, or deep analytics — provided you don’t mind higher costs and a more complex setup.
Both platforms have unique strengths, so the best choice ultimately depends on how you want to engage your audience and the scale at which you want to operate.