SMS marketing has become one of the highest-ROI channels for eCommerce brands, especially for retention, flash sales, and abandoned cart recovery. Two platforms dominate this space: Attentive and Postscript. Both promise higher engagement, stronger compliance, and deep integrations with Shopify—but they take very different approaches.
In this detailed comparison, we break down Attentive vs Postscript across features, pricing philosophy, integrations, compliance, use cases, pros & cons, and FAQs—so you can confidently choose the right platform for your brand.
Attentive
Attentive is an enterprise-focused SMS and mobile marketing platform built for high-growth and large eCommerce brands. It emphasizes advanced segmentation, AI-driven personalization, and omnichannel messaging (SMS + email + push).
Attentive is widely used by DTC brands doing high monthly revenue and needing hands-on support, strict compliance, and sophisticated campaign orchestration.
Key Strengths of Attentive
Postscript
Postscript is a Shopify-first SMS marketing platform designed for fast-growing eCommerce brands. It focuses on ease of use, transparent pricing, and deep native Shopify integration.
Postscript is especially popular among mid-market brands and Shopify merchants who want fast setup, clear attribution, and strong automation without enterprise-level complexity.
Key Strengths of Postscript
Attentive vs Postscript: Feature Comparison
1. SMS Campaigns & Automation
Attentive offers highly advanced campaign workflows with AI-powered send-time optimization, dynamic content insertion, and cross-channel orchestration.
Postscript focuses on simplicity and speed. Automation templates like abandoned cart, back-in-stock, and post-purchase flows are easy to deploy with minimal configuration.
2. Personalization & Segmentation
Attentive excels in deep segmentation using behavioral, transactional, and predictive data. Its AI engine can personalize messages based on browsing patterns, purchase likelihood, and lifecycle stage.
Postscript supports solid segmentation using Shopify data but is more rules-based than predictive.
3. Shopify Integration
Postscript was built specifically for Shopify and feels native inside the Shopify admin. Syncing products, customers, discounts, and checkout events is seamless.
Attentive integrates well with Shopify but also supports Magento, Salesforce Commerce Cloud, and custom stacks—making it more flexible for complex setups.
4. Compliance & Deliverability
Both platforms prioritize TCPA, GDPR, and carrier compliance. Attentive stands out with:
- Automated compliance monitoring
- Dedicated short code management
- Deliverability optimization teams
Postscript offers strong compliance tools but relies more on self-management.
5. Analytics & Attribution
Attentive provides advanced dashboards, cohort analysis, and revenue attribution across SMS and email.
Postscript focuses on clear SMS-specific attribution that Shopify merchants can easily understand.
Pricing: Attentive vs Postscript
Attentive Pricing
- Custom enterprise pricing
- Long-term contracts common
- Higher minimum spend
Attentive is best suited for brands doing $1M+ monthly revenue.
Postscript Pricing
- Transparent, usage-based pricing
- Pay per message
- Lower barrier to entry
Postscript works well for small to mid-sized Shopify brands.
Pros & Cons
Attentive Pros
Attentive Cons
Postscript Pros
Postscript Cons
Use Cases: Which Platform Should You Choose?
Choose Attentive If:
- You’re an enterprise or large DTC brand
- You need advanced personalization and AI
- Compliance and deliverability are critical
- You run omnichannel campaigns
Choose Postscript If:
- You run a Shopify store
- You want fast setup and ease of use
- You prefer transparent pricing
- You’re scaling SMS without enterprise overhead
Attentive vs Postscript: Summary
| Feature | Attentive | Postscript |
|---|---|---|
| Best For | Enterprise Brands | Shopify DTC Brands |
| Pricing | Custom / Contract | Usage-Based |
| Shopify Integration | Strong | Native |
| AI Personalization | Advanced | Limited |
| Ease of Use | Moderate | High |
FAQs: Attentive vs Postscript
Attentive is better for large, enterprise brands needing advanced personalization and compliance. Postscript is better for Shopify brands that want simplicity and transparent pricing.
For mid-sized Shopify brands, yes. For enterprise use cases with omnichannel needs, Postscript may lack depth.
Both platforms deliver strong ROI. Attentive shines at scale, while Postscript offers faster time-to-value for smaller teams.
Yes, Postscript is designed exclusively for Shopify merchants.
Yes, Attentive supports SMS, email, and mobile push campaigns.
Final Verdict
The choice between Attentive vs Postscript comes down to scale and complexity. If you’re an enterprise brand looking for AI-driven personalization and top-tier compliance, Attentive is worth the investment. If you’re a Shopify-focused DTC brand seeking simplicity, speed, and cost clarity, Postscript is the smarter choice.
For CompareGiants readers, Postscript is often the best starting point, while Attentive becomes compelling as brands scale into enterprise territory.