Choosing the right mobile measurement partner (MMP) in 2026 is more important than ever. With user privacy tightening and acquisition costs rising, marketers need an analytics tool that is accurate, affordable, and transparent. Two names dominate the industry: Adjust and AppsFlyer. Both provide attribution, analytics, fraud detection, and deep linking. But when it comes to pricing, the differences matter.
Let’s break down everything you need to know about Adjust vs AppsFlyer pricing, including real costs, hidden fees, plan structures, and which platform fits which type of business.
Compare Adjust vs AppsFlyer
Adjust
Adjust is a leading mobile analytics and attribution platform focused on helping brands measure app installs, track user journeys, protect against ad fraud, and offer audience-building, automation, and fraud-prevention features—all within a transparent, privacy-focused design.
The platform is widely used by companies in the gaming, e-commerce, fintech, and subscription-based industries.
Key Strengths of Adjust:
- Transparent, volume-based pricing
- Strong attribution accuracy
- Good fraud prevention
- Clean UI and easy onboarding
- Self-serve and enterprise options
AppsFlyer
AppsFlyer is another major MMP trusted by global enterprises. It offers advanced attribution, deep linking, privacy-preserving measurement, and a very mature integration ecosystem. AppsFlyer is known for its premium features, data power, and enterprise-grade reporting.
Compared to Adjust, AppsFlyer provides more depth in analytics—but at a higher cost for most teams.
Key strengths of AppsFlyer:
- Rich analytics and raw data exports
- Strong deep linking (OneLink)
- Premium fraud protection (Protect360)
- Huge partner ecosystem
- Flexible pricing for scaling apps
Adjust vs AppsFlyer Pricing
Pricing is the biggest point where the two app marketing tools differ. Below is a brief, easy-to-understand comparison.
Adjust Pricing
Adjust uses a volume-based attribution model. You pay based on the number of attributions per month.
Adjust pricing Highlights:
- Free Base Plan → 1,500 monthly attributions free for 12 months
- Paid Plans → Based on attribution volume
- Enterprise Plans → Custom pricing for large apps
- No hidden fees (as per company statement)
What affects Adjust pricing?
- Monthly install volume
- Number of tracked events
- Additional modules (e.g., fraud prevention)
- Enterprise-level SLA or support
Adjust is generally considered more predictable and cost-friendly for growing apps.
AppsFlyer Pricing
AppsFlyer uses a pay-as-you-go and conversion-based pricing model.
AppsFlyer pricing highlights:
- Zero Plan → Free for owned-media & basic measurement
- Growth Plan → Pay per conversion (install / re-engagement)
- Enterprise Plan → Custom pricing for large brands
- Conversions often cost around $0.07 each
What affects AppsFlyer pricing?
- Paid campaign conversion volume
- Raw data export requirements
- Access to premium features (Protect360, Xpend, etc.)
- Agency fee tracking or additional integrations
AppsFlyer tends to get more expensive as your user acquisition scales.
Hidden Fees: What Marketers Should Know
Adjust Hidden Fees?
Adjust publicly states:
- No hidden fees
- Transparent usage billing
The only cost increases come from higher attribution volume or optional add-ons.
AppsFlyer Hidden Fees?
AppsFlyer pricing can increase with:
- High conversion volume
- Premium add-ons (raw data, fraud suite, A/B testing)
- Agency-fee integration
- Traffic diversification across many channels
AppsFlyer offers excellent features, but the extra modules can significantly increase the overall monthly cost.
Best Plan Comparison
Here is a short summary of which platform is better for your type of business:
| Business Type | Best Option | Why |
|---|---|---|
| Startup / New App | Adjust | Free tier + predictable pricing |
| Growing App With Paid Campaigns | AppsFlyer Growth | Pay-as-you-go flexibility |
| Enterprise / High-Volume Apps | Both (Custom Plans) | Depends on negotiation + data needs |
| Agency-Driven Marketing | AppsFlyer | Agency fee integration & advanced reporting |
| Gaming / High-Install Apps | Adjust | More cost-efficient for large install volumes |
Which One Should You Choose in 2026?
| Choose Adjust if you want: | Choose AppsFlyer if you want: |
|---|---|
| ✔ Transparent pricing | ✔ Enterprise-level reporting |
| ✔ Strong fraud protection | ✔ OneLink deep linking |
| ✔ Cost-effective attribution | ✔ Advanced fraud detection |
| ✔ Simple and clean analytics | ✔ Large-scale campaign analytics |
| → If your goal is affordable attribution with predictable costs, Adjust wins. | → If your priority is deep analytics and advanced data tools, AppsFlyer wins. |
FAQ: Adjust vs AppsFlyer
Adjust is usually cheaper for startups and mid-size apps. AppsFlyer gets expensive due to conversion-based pricing and paid add-ons.
Yes. Adjust offers a free first-year plan; AppsFlyer offers a Zero plan.
AppsFlyer’s Protect360 is more advanced but paid. Adjust’s prevention tools are good and included in most plans.
Yes—if your team needs deep analytics, raw data exports, and enterprise-level tools.
Adjust, because of predictable and transparent pricing.
Conclusion
Choosing between Adjust and AppsFlyer depends on your app’s growth stage, budget, and analytics needs. Both platforms are leading mobile attribution tools offering accurate tracking, fraud prevention, and campaign performance insights. Adjust is ideal for startups and mid-sized apps looking for transparent pricing, strong privacy controls, and easy-to-use dashboards.
AppsFlyer, on the other hand, suits enterprise-level businesses that need advanced analytics, extensive partner integrations, and scalable attribution solutions. Before deciding, evaluate your marketing goals, data requirements, and long-term growth plans. Selecting the right mobile attribution platform can significantly improve user acquisition, ROI, and overall marketing performance.