Running a Shopify store is easy—but converting visitors into paying customers is the real challenge. Many Shopify stores struggle with low conversion rates due to slow page speed, lack of trust signals, poor user experience, or ineffective follow-ups.
That’s where Shopify conversion rate optimization (CRO) apps come in.
In this guide, we’ll cover the best Shopify apps for increasing conversion rate, focusing on tools that help you:
- Reduce cart abandonment
- Improve trust and engagement
- Increase average order value (AOV)
- Turn browsers into buyers
Whether you’re a new Shopify store or a scaling brand, these tools can directly impact your sales.
What Is a Good Conversion Rate for Shopify Stores?
The average Shopify conversion rate typically ranges between 1.5% to 3%. Top-performing stores often reach 4% or higher by using the right combination of design, personalization, and automation tools.
Optimizing your conversion rate means:
- You make more revenue from the same traffic
- Lower customer acquisition costs
- Higher ROI on ads and marketing
How Shopify Apps Help Increase Conversion Rate
Shopify apps improve conversions by solving key friction points such as:
- Visitors leaving without buying
- Cart abandonment
- Lack of urgency or trust
- Poor mobile experience
- No personalized engagement
The right apps automate these improvements without needing a developer.
7 Best Shopify Apps for Increasing Conversion Rate
Klaviyo – Email & SMS Conversion Automation
Best for: Recovering lost sales and increasing repeat purchases
Klaviyo is one of the most powerful Shopify marketing tools for improving conversion rates through personalized email and SMS automation.
It helps convert visitors by:
Why it improves conversion rate:
Timely, personalized messages bring shoppers back when they’re most likely to buy.
Best use case: Medium to large Shopify stores focused on lifecycle marketing.
Hotjar – Behavior Analytics & Heatmaps
Best for: Identifying why users don’t convert
Hotjar helps you understand how visitors interact with your Shopify store through heatmaps, recordings, and feedback polls.
Key CRO features:
Why it improves conversion rate:
You fix real user problems instead of guessing.
Best use case: Stores optimizing product pages, checkout flow, or homepage UX.
Judge.me – Product Reviews & Social Proof
Best for: Building trust and increasing purchase confidence
Judge.me is a top-rated Shopify review app that helps display verified customer reviews, star ratings, and photo reviews.
Conversion benefits include:
Why it improves conversion rate:
Shoppers trust other customers more than brand claims.
Best use case: New and growing stores that need social proof quickly.
ReConvert – Post-Purchase Upsells & Thank You Pages
Best for: Increasing conversion value after checkout
ReConvert focuses on post-purchase optimization, helping you convert customers again after their first order.
Key features:
Why it improves conversion rate:
It maximizes revenue without increasing traffic.
Best use case: Stores with repeat-purchase products.
Tidio – Live Chat & AI Chatbot
Best for: Converting hesitant visitors in real time
Tidio combines live chat, chatbots, and AI automation to engage visitors instantly.
How it helps conversions:
Why it improves conversion rate:
Instant answers remove buying objections.
Best use case: Stores with high visitor traffic and complex products.
PageFly – Landing Page & CRO Builder
Best for: Creating high-converting product and landing pages
PageFly lets you build custom Shopify pages without coding, optimized for conversions.
CRO features include:
Why it improves conversion rate:
Better-designed pages lead to higher engagement and trust.
Best use case: Brands running ads or launching campaigns.
Hextom Free Shipping Bar – Urgency & Incentives
Best for: Increasing AOV and checkout completion
This app displays a dynamic free shipping progress bar, motivating shoppers to add more items.
Benefits:
Why does it improve conversion rate:
Free shipping is a proven psychological trigger.
Best use case: Stores offering free shipping thresholds.
Comparison: Best Shopify CRO Apps
| App Name | Main Function | Best For |
|---|---|---|
| Klaviyo | Email & SMS automation | Abandoned cart recovery |
| Hotjar | Analytics & UX insights | Identifying drop-offs |
| Judge.me | Reviews & social proof | Trust building |
| ReConvert | Post-purchase upsells | Increasing AOV |
| Tidio | Live chat & AI bot | Real-time engagement |
| PageFly | Page builder | Landing page CRO |
| Hextom | Free shipping bar | Checkout incentives |
How to Choose the Right Shopify Conversion App
Before installing apps, consider:
- Your current conversion bottleneck
- Store size and traffic volume
- Budget and ROI expectations
- App impact on page speed
Avoid installing too many apps—focus on quality over quantity
FAQs: Shopify Conversion Rate Optimization Apps
There is no single best app. A combination of Klaviyo (remarketing), Judge.me (trust), and PageFly (UX) delivers the strongest results.
Yes. When used correctly, CRO apps can increase conversion rates by 20–50%, depending on traffic quality and store optimization.
Ideally, 3–5 apps focused on different conversion areas like trust, UX, and remarketing.
Poorly optimized apps can impact speed. Choose lightweight apps and regularly audit performance.
Yes. Improving conversion rate often delivers a higher ROI than increasing traffic alone.
Some free apps like Judge.me and Hextom are highly effective for small and medium stores.
Most stores see measurable improvements within 2–4 weeks of implementation.
Final Thoughts
Improving your Shopify conversion rate is the fastest way to grow revenue without increasing ad spend. By using the right combination of analytics, trust-building, personalization, and automation apps, you can turn more visitors into loyal customers.