Amplitude
Understand user behavior at scale to build better products, reduce churn, and drive growth.
What is Amplitude
Amplitude Analytics is a powerful product and behavioral analytics platform designed to help companies understand how users interact with their digital products (apps and websites). Instead of focusing on page views like traditional analytics tools, Amplitude centers its analysis on user behavior, event tracking, cohorts, funnels, and paths — giving product and growth teams a deep view of what actions users take and why.
| Attribute | Details |
|---|---|
| Category | Product Analytics / Behavioral Analytics |
| Best For | Product teams, growth teams, enterprise analytics |
| Free Tier | Yes, Starter plan |
| Deployment | Cloud SaaS |
| Core Use Cases | Retention, funnels, cohorts, path analysis |
| Integrations | Major CDPs, marketing tools, BI tools |
| Not Ideal For | Simple web traffic analysis or non-technical users |
Amplitude’s strength lies in transforming raw interaction data into meaningful product insights that help businesses improve conversion, retention, engagement, and overall customer experience.
Key Features
Amplitude’s toolset is vast, but some features are more impactful than others for most teams:
Event-Based Analytics
Instead of sessions or page views, Amplitude tracks everything users do — any meaningful action like clicks, purchases, form submissions, etc. These event streams form the building blocks of all insights.
Behavioral & Predictive Cohorts
Segment users into behavioral groups (e.g., churn risk, engaged users) — with advanced cohorts powered by machine learning. These help build retention strategies and personalized campaigns.
Funnel Analysis
Visualize user journeys through key flows (signup → onboarding → conversion). Funnel reports pinpoint where users drop off so teams can strengthen weak product areas.
Pathfinding & Journey Reports
Go beyond static funnels — see actual user paths through your product, revealing unpredictable or unintended behaviors that matter for growth and UX.
Dashboards & Customizable Views
Bring charts, cohort reports, retention curves, and KPIs into unified dashboards. Share with teams to align goals and track product metrics at a glance.
Experimentation & Feature Flags
Higher-tier plans include built-in A/B testing and feature flagging, letting teams measure the impact of changes before rolling them out broadly.
Cross-Platform Tracking
Amplitude supports analytics across web and mobile platforms in a single place, giving a complete picture of user behavior regardless of device.
Pros & Cons: Amplitude
Pros: What Amplitude Does Well
Cons: Where Amplitude Falls Short
Pricing & Plans
Amplitude’s pricing is usage-based and tiered to accommodate teams from startups to enterprises.
Pricing Overview
| Plan | Best For | Key Features |
|---|---|---|
| Starter (Free) | Small teams, early startups | Up to 50-300K MTUs, core analytics, basic dashboards |
| Plus ($49+/mo) | Growing teams | Behavioral cohorts, custom audiences |
| Growth (Custom) | Scaling companies | Predictive insights, experimentation |
| Enterprise (Custom) | Enterprise level | Cross-product analysis, governance, and premium support |
Pricing starts as low as $49/mo for the Plus plan when billed annually, but Growth and Enterprise pricing are private and can scale significantly based on MTUs and feature usage.
For early-stage startups, the free plan can be very generous, but advanced analytics and predictive features quickly push teams toward paid tiers.
Top Alternatives to Amplitude
Whether you’re evaluating products or want something simpler or cheaper, here are solid Amplitude competitors:
Mixpanel
A direct peer focused on product analytics with a slightly more beginner-friendly UI and pricing starting lower for small plans than some Amplitude tiers.
PostHog
An open-source alternative with self-hosting options, transparent pricing, session replay, and feature flags — excellent for teams wanting data control.
Google Analytics 4 (GA4)
Great if your primary need is web traffic analytics. GA4 is free and integrates with Google ecosystem, but its product analytics depth is limited compared to Amplitude.
Usermaven
Simplified analytics with action-able insights and more transparent pricing — ideal for smaller teams or those overwhelmed by Amplitude’s complexity.